We are living in a world where fitness is getting progressively prominent importance in our lives. The younger generations (and many in the older generations as well) today spend many hour at the health clubs, wake up early hours to complete the stipulated step counts, and start strict diet regimes to manage weight. Calorie counting is a thing today, with modern equipment like fitness bands and smart watches keep reminding us how many calories we have burnt every day. However, all of this takes effort and laziness and lack of time in a busy work schedule impacts ones ability to do so consistently
However, there is one food revolution that is taking over the urban world, and that is the trend to switch to Sugar substitutes instead of Sugar. Sugar is often a big villain in ramping up the calorie count in our food, contributing about 420 calories per 100 grams of table sugar. It is estimated that about 15-20% of daily calorie intake comes from just Sugar. And given that an hour of jog can burn around 400 calories, avoiding Sugar completely can be equivalent of an hour of jogging every day !
But most of us find it difficult to totally give up on Sugar. Afterall, what is life without any sweetness! This is where artificial sweeteners can be a revolutionary idea. Low-calorie sweeteners (LCS) are sweeteners that contain few to no calories but have a higher intensity of sweetness per gram than sweeteners with calories—like table sugar, fruit juice concentrates, and corn syrups. Other names for LCS are non-nutritive sweeteners, artificial sweeteners, sugar substitutes, and high-intensity sweeteners. Because LCS are many times sweeter than table sugar, they can be used in smaller amounts to achieve the same level of sweetness as sugar. By avoiding Sugar completely and by switching to artificial sweeteners, we can remove around 300-400 calories from our diet daily and that is a lot of calories to lose without any loss of taste.
So if you are planning to diet or hit a gym with vigor, first think of switching your diet priorities. Avoid sugar and switch to low calorie sweeteners. In India, products made from Sugar substitutes are often labelled as “Sugar Free” and all the leading food companies have products that are made without using any sugar and hence are low calories. Most high-end grocers also carry the sugar substitutes in a powder or syrup form, that can be used to cook your favorite dishes at your home.
Zeugar, that stands for “Zero Sugar” has the widest range of sweet dishes that are made from 3 sugar substitutes – Sucralose, Maltitol and Stevia. Our range include Cookies, Cakes, Pastries, Indian Sweets, Sundaes, Milk shakes etc. All our products are made without any added Sugar and have up to 40% lower calories as compared to an equivalent dish made with Sugar. Zeugar is now available to be shipped across India and physical stores are available in Kochi, Bangalore, Coimbatore, Calicut, Trivandrum and Thrissur.
